Buy.ology
Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works.
Random House UK
Einzelheiten und Funktionen des Produkts
- Kurzbeschreibung
- Even the faintest whiff of lemon sells cleaning products. Negative messages from politicians win votes. Product placement in films rarely works. Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes. ;
- Haupteigenschaften
- Autor: Martin Lindstrom
- Reihe: New York Times Bestseller
- Verlagsinformation
- Verlag: Random House Uk Ltd
- Veröffentlichung: 20090430
- Zusätzliche Information
- Format: kartoniert/broschiert
- Sprachausgabe: Englisch
- Seiten: 240 Seiten
- Gewicht: 181g
- EAN: 9781847940131
- ISBN: 1847940137
Buy.ology
- Versandkosten: CHF 7.95
- Gesamtpreis: CHF 26.85
- Verfügbarkeit: Auf Lager